Is your daughter, nephew or student the next Scott Jones?
Inspire a budding entrepreneur....
It starts with a lemonade stand.
What is Lemonade Day?

Lemonade Day is a free, city-wide initiative designed to teach kids (primarily k-8) how to start, own and operate their own business – a lemonade stand.
It's easy to sign up, here's how:
1. Pair Up: Youth participating in Lemonade Day must work with a "caring adult" - could be a parent, grandparent, older sibling or other responsible adult.
2. Register: Sign up online by clicking on the lemon above or through one of our partners (see partners page).
3. Pick Up Your Backpack: Check out our Backpack Pick-Up Locations page. Each youth who registers will receive a bright yellow backpack - inside is everything you need to prepare for Lemonade Day.
4. Sign Up for ChaCha's Lemonade Day Text Alerts: It's easy. "Caring adults": using your cell phone, text LEMONVIP to 242242. Once you sign up, we'll send text messages to your phone with helpful tips and updates.
5. Prepare for Lemonade Day: When you get your backpack, you'll find two workbooks: one for the youth and one for the caring adult. Spend the next few weeks - at your own pace - working through these lessons around starting, owning and operating a business.
6. Set Up Your Stand on May 2nd: We'll be posting information about other places (in addition to your neighborhood) where you can set up your stand, so be sure to re-visit our web site in the coming days.....On May 2nd, you'll be one of thousands of kids across the Greater Indianapolis Area selling lemonade - think about how to stand out from your competitors and have a blast!

Who is behind Lemonade Day?
Local entrepreneur Scott A. Jones is spearheading Lemonade Day in Indianapolis!
Scott is widely known for inventing the voicemail system now used by over a billion people around the world. Scott’s music services are also used billions of times per year through products like Apple iTunes.
Scott’s latest venture --- ChaCha --- is the simplest way to get answers while on the go. It’s like calling a smart friend (about anything!). ChaCha is already a Top 5 mobile text service, along with Facebook and Twitter. And ChaCha.com is the fastest-growing Top 100 website, featured on The Ellen Show, Entertainment Weekly, USA Today, NY Times and NBC News.
Scott’s first important venture: A lemonade stand. He was 10.