Shoe Sales to MEDIAPLUG: Will Hardison’s Entrepreneurial Path

“I’m going to teach you a lesson” were the first words out of my dad’s mouth when I pleaded my case to borrow $250 for a pair of Air Jordan sneakers. This wasn’t just any pair of Air Jordan sneakers; this pair was not set to release to the public for another year. I didn’t want the pair for myself because I knew I could resell the shoes for $500 or more thus doubling my initial investment. My father agreed to loan me the $250 with the stipulation that I was to pay him back regardless of what happened.

With the green light from my father to purchase the pair, I mailed a $250 money order for the shoes. A week later the pair arrived, I snapped a photo, scanned it (remember having to scan pictures?), and posted the shoes for sale on a sneaker message board. Within 30 minutes I had an e-mail from Hiroshi Sinju offering $750 for the shoes. After a few exchanged e-mails, the deal was set. Hiroshi was to send me a money order for $750 plus an additional $30 to cover shipping to Japan, where Hiroshi was located. The money order arrived, everything checked out at the bank, and the money was deposited into my savings account.

Did I really just sell a pair of shoes for $750 making a $500 profit? I couldn’t believe it! Other kids were flipping burgers, delivering pizzas, mowing yards, or working in the family business during high school. I was busy selling rare shoes to Japanese collectors. Through networking and connections, I was able to obtain samples, prototypes, and specially made shoes for celebrities and athletes. My sneaker business grew over the years as my website with a rare selection of sneakers gained in popularity.


Whether you are reselling hot commodities or the best cup of lemonade, entrepreneurship starts young. Teach your child how to start, own and operate their own business with Lemonade Day. They’ll earn about money, responsibility, goal setting and lots more – plus, they get to keep all the money they make and have a ton of fun in the process.

To registration is open for Lemonade Day 2012! Find your city at and register your child today!

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