PrintSusan G. Komen Central Indiana and Lemonade Day Greater Indianapolis are partnering to launch an exciting new campaign: the “Pink Lemonade Brigade”! On Lemonade Day — which is Saturday, May 20th — we envision kids selling pink lemonade all over Greater Indianapolis area to raise money for the breast cancer cause.

Susan G. Komen Central Indiana is battling breast cancer on all fronts. Beginning close to home, they use donated dollars to directly benefit women, men and families who are dealing with the costly challenge of breast cancer in our community. But they also empower local dollars to serve beyond our community as they fund a significant portion of the best breast cancer research around the world.

Kids who are registered for Lemonade Day Indy and have a passion for the Susan G. Komen cause are invited to participate in the #PinkLemonadeBrigade Campaign to raise money for breast cancer research and treatment! On Lemonade Day, be sure to snap a photo of your child at his/her lemonade stand, selling pink lemonade and post to your social media pages! We’ll be looking for the #PinkLemonadeBrigade hashtag!